Bintang Tanjung Panglipur

Improving the marketing strategy for @robries, generated 2,500+ B2B leads in WhatsApp chat in 2023, resulted in 168K+ profile visits in 2024, gained 38K+ Instagram followers by June 2023 - December 2024

Generating 350+ new leads with 50% potential clients through Free Sample Program in October 2023

Developed 15+ creative pitch decks for campaigns with strategic planning in digital marketing and collaborated with 5+ people in the creative team. Won; AIA Financial Indonesia, AIA Digital Platform Partnership, AstraZeneca CVRM, HM Sampoerna CRM, UNDP AIS Forum, Ruma Indonesia Digital, Ledgerowl. Shortlisted; UOB Indonesia, PGN LNG Indonesia, LINE Bank

4+ YoE developed a digital marketing strategy & brand communication with campaigns for 20+ different brands: @lingkaran.co @botanina_id @ilithopress @sillysiti @kiipsafeandclean to achieve objectives & KPIs in growing followers, engagement, and even leads

Wrote, edited, proofread, and published content for 15+ brands to optimize social media @zananachips @samwongroup @grandshamayasurabaya @sansekerta.sby and made it relevant to audience interests

Derived copy for social media, video script, & landing page for DONINI #WomenPower, collaborated with Framoo & People Film to create a video campaign and built @donini.societa to engage with its community

Managed social media from the content plan, strategy, content & visual, hashtag research, and report

Partnered with Lemonilo by doing market research and proposing e-commerce that suited the brand (B2B)

Organized and executed a creative art exhibition for NIN3 Space by curating an Instagram Open Call to launch a Grand Opening and collaborated with 20+ local artists, 2 communities, and the creative team